Google Penguin Update for Small Businesses

The SEO has been hit by Google’s penguin update especially small businesses which are already having a bad time due to the current economic climate. Many websites have had SEO companies use a lot of black hat technics which have been penalised many businesses across the board. If you are a businesses owner reading this or a web master then there are a few thing which you can do or change to help you crawl back up.

Firstly blogging via RSS and social media signals are very important hence blog regularly especially on places such as Google Plus and it is important to create yourself a Google Plus Page with your business information and website details. Twitter, Facebook and Linkedin accounts are also important to obtain. Here at Web Design GM have found a neat trick which connects your RSS or WordPress blog with your three main social media signals and allows your blog to be posted throughout your Social Media accounts. is a simple to use and you do not need to install anything all you need to do is follow the few easy steps and connect your RSS blog to your social media signals. Google Plus does not currently support having your WordPress blog being pushed to it but it may eventually allow it overtime.

Make sure all of your content is unique and not copied from another website. This is very important as Google regards content as king, so good quality content is essential for SEO and content which is not too spammy (keywords not all over the place). Try to make the content natural as possible so it reads good and explains what your business is really about. Make sure all spelling mistake and grammar is checked before your content is added to your website.

Interlink only a few keywords on other pages but with the new update variation is key. So for example if double glazing is my keyword then I will have links for a variation of this keyword on other pages e.g. uPVC windows. It is important you try not to have the keyword linked all over the place as Google will penalise you for this now. On this note, try not to have keywords in the footer as well. The footer should only be used for usability and not for SEO purposes so have your site maps here and other web pages but no keywords please.

Don’t have spammy title or meta tags and try not to over do the meta keyword tag as Google will not look at this in great depth nowadays.

If your a business who has local SEO add your website to local directories e.g. Bristol business directories or Cardiff business directories which will certainly help your SEO campaign once Google has cached these pages. Some good business directories to add your website to could be Touch Local, Thompson Local just basically Google “your areas business directory”.

Any questions or tips you might need please do not hesitate to contact us on 02920 290 080 or 01179 000 482.

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