Useful Guide To A Successful Website

The functionality, layout and design of a website has a huge affect on it’s popularity. Below we have listed a few simple rules to implement when designing for web in order to create a successful site.

1. Z Flow/Positioning

The eye naturally scans the page from left to right in a z formation, so on that basis the top left corner is prime position and will be where you first meet the page, before scanning across the remainder of the header. Therefore it’s important you populate this area with something you regard important. This is why it’s so common for companies to display their logo top left, followed by a brief description or contact details.

z flow Useful Guide To A Successful Website

2. Navigation

It has been discovered that navigation is more effective  when positioned towards the top of the page and running horizontally rather than listed down the side of the site or towards the bottom of the layout. So with this in mind i would suggest to only use side navigations when products or pages are going to be added or removed regularly.

z navigation Useful Guide To A Successful Website

3. Headings

After the initial glance of a site we are naturally drawn to noticeable, dominant headlines. You’ll find that larger text usually results in the visitor adopting a scanning approach whereas smaller text will encourage a more focused reading behaviour. Visitors will on average spend under a second reading a heading, so anything over 6 or 7 words is wasted and won’t be absorbed unless you’ve already grabbed their attention.

z headings Useful Guide To A Successful Website

4. Imagery/Flash

The bigger the image the longer the visitor will fixate on it. We find that particularly effective images will generally include people, as they tend to keep your attention for a little longer. Any interactivity or animation is also a big plus where images are involved, this can keep sometimes keep the users attention up to x10 longer.

z flash Useful Guide To A Successful Website

5. Advertising

In terms of advertising it goes without saying bigger ads are more effective than smaller ads. However the position of the advert can pay dividends. Adverts positioned – as mentioned earlier – towards the top left are particularly successful as are ads placed next to popular content. This may seem obvious but many people don’t follow these simple principles.

6. Site Content

The layout of site content is very important. You need to keep paragraphs short and include plenty of sub-headings, this also needs to be combined with good column widths. Generally 2-4 columns works best as 1 column is too long and any more than 4 begins to look a little messy and difficult to read.

7. Colour

The final element but certainly one of the most important is colour. The trick is not to use too many colours and select colours that are opposites in the colour wheel so that they compliment each other, i.e. blue and orange, just as you would with tones going from light to dark. If you feel this is something you struggle with try visiting sites such as as these have hundreds of colour palettes that have been tried and tested and work really well together.

z colour Useful Guide To A Successful Website

Related posts:

  1. Web Designers Guide To CSS 3
  2. Web Designers Guide To HTML 5
  3. Web Designers Guide To jQuery
  4. Tips For Launching A Website
  5. Great Website Design Books

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