What Is Social Media?

Social media is a way for people to interact socially with each other using websites, applications and technologies. Social media content can be in many forms such as text, images, audio and video. There are many different types of social media, which includes blogs, micro-blogs, social networking sites, virtual game worlds and content communities.

Social Media

Examples of social media include:

  • Social networking sites: Facebook, Linked In, MySpace
  • Blogs: WordPress, Blogger and Live Journal
  • Micro-blogs: Twitter, Plurk & Tumblr
  • Video & Photo Sharing: YouTube, Vimeo, Flickr
  • Social Bookmarking: StumbleUpon, Google Reader, Delicious

How Can Social Media Help Businesses?

Businesses can benefit from social media providing they have a detailed business plan, customer service policies and are willing to invest time towards it. Some of the reasons that businesses use social media are to increase awareness of their business, get new customers and stay in contact with people.

There are many benefits as to why businesses should use social media. Customers are able to give feedback immediately about new changes, the products you offer or the latest updates. This can be a very effective way of receiving feedback from a customer base.

Another advantage is the ability to choose what social media site works best for the business. Twitter can be used to let customers know about a latest product range without much effort and if you want to get a message to a larger audience then YouTube can be used.

Using social media can also allow potential clients and customers to get to know the people in a business before they use their services or purchasing products. Potential clients may even want to connect directly to the company giving them a better sense that the company is credible and trustworthy.

Benefits Of Using Social Media?

Social media allows people to share information much faster than traditional methods and provides more coverage of breaking news, allowing it to get to a broader reader base. Users can connect with people they’ve never personally met and those who aren’t very outgoing can get to know other people through Twitter posts, profiles and blogs, which will make meeting them much easier.

Other benefits of social media include the ability to connect to people in different countries and increasing the ability for users to learn things faster by allowing them to scan quickly through articles.

Businesses can use social media to promote their services or products to a much wider audience and gain more visits to their website, which will potentially increase revenue from new customers.

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