SEO - Search Engine Optimisation

Search Engine Optimisation or SEO is the method of promoting your website for specific keywords or phrases related to your business within search engines. Search engines suggest relevant sites based upon whatever is entered into the search field. The most commonly used search engines include Google, Yahoo! and Microsoft's Bing, therefore this is where our focus lies.

Onsite and External SEO

Search engine optimisation is made up of 2 key areas, which are:

  • Onsite SEO
  • External SEO

Onsite SEO

Onsite SEO is a complicated process that combines various technical coding with the strategical implementation of keywords/phrases into well constructed content. Good quality content and a user friendly web creation can have a great effect on SEO. The search engine's goal is to provide the most relevent content to a user, so the user will continue to use the same search engine time and time again. Search engines develop algorithms to decipher which content is most valuable to their user, therefore by targeting certain phrases and keywords combined with a well structured site you will inevitably notice your site working it's way up the rankings until it's top of page 1.

External SEO

While Onsite SEO is crucial to the success of a website, External SEO plays an equally important role. A lot of External SEO is based on 'Popularity' and building that 'popularity'. As a starting point, having good quality and useful content on your website can generate interest into your business or service, thus creating the possibility that other websites or webmasters will talk about your service. This would then create links to your website that a search engine would find useful to determine how popular or relevent your service is. This is just one element of External SEO and can really help your sites performance.

SEO Methods

As search engines continually improve to meet users demands, algorithms continuously change, which means keeping up to date with latest development and standards is esstential to keep you in the top spot.

The ability for search engines to read web video is rapidily improving, therefore more and more clients are beginning to include website presenters. Essentially the site becomes a advert, giving the end user a more enjoyable experience.

For more information and some examples of our better performing clients visit our portfolio.

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Organic SEO

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Rank in search engines naturally.

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PPC Advertising

PPC

Pay per click advertising through search engines.

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Google Penguin Update for Small Businesses
 

The SEO has been hit by Google’s penguin update especially small businesses which are already having a bad time due to the current economic climate. Many websites have had SEO companies use a lot of black hat technics which…

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